Designing the Figma blog was something I’ve never done before, but grateful for the chance to work on something this big. The short version is this: we were using Medium at the time, which was getting a ton more traffic and we wanted to track some of those metrics for ourselves.
Working with Andrea, our web producer, and Corey, our developer, we put together a lightweight blog that lived on Figma’s website. We had much more control with imagery and type, navigation, and conversion. Link