Brand refresh for Kalshi, a financial start-up in New York. Kalshi needed an updated, light and flexible system that made them current, matched the energy of the city, and was easy to maintain (as the team is small).

Material is available in presentation format, upon request.

Project Leads:
Toni Gemayel, Sumer Sao
Collaborators:
Mark Chan, Osub Lee (Product and visual aid, Mark was my work wife and therapist as well as graphic right hand.)